Forty-plus certifications, and the ones that actually matter.

The newest layer of the stack — where AI stops being a buzzword and starts being a workflow.

The systems I run campaigns and revenue data on, day to day.

Intent data, pipeline, and the sales-facing side of marketing.

The discipline itself — positioning, GTM, and growth.

Measurement and paid — the accountable side.

The craft layer — words, search, and visual production.

Relevant to regulated and HealthTech-adjacent go-to-market.