A product marketer who learned persuasion before she ever called it marketing.
I am a product marketing leader with more than fifteen years spent doing one thing in many forms: taking something complex and making it clear enough that someone will act on it.
My career began in the classroom. I taught in the Clark County School District, the fifth largest in the United States, then moved into district administration, where I sat in on the executive conversations where systems get evaluated and vendors get chosen. That seat taught me what I use every day now: decisions don't get made on features. They get made when someone finally understands what a thing will actually do for them. Learning to translate complexity for an audience with no obligation to pay attention turns out to be the entire job of product marketing.
My education was really training for that job before I had a name for it. A bachelor's from Berkeley in History and Religious Studies, two master's degrees from UNLV in education and leadership, and a master's from the Harvard Graduate School of Education in Risk and Prevention all taught me the same underlying thing: how people learn, decide, and change their minds.
Today I lead product marketing, GTM strategy, analyst relations, and sales enablement at Gotransverse, an enterprise billing and revenue management platform. I was the first product marketer the rebuilt team hired, and I built the function from zero. I led a full company rebrand and website rebuild, developed the analyst-ready narrative that lifted our standing with Gartner, Forrester, IDC, MGI, and ISG, ran the go-to-market for our GT-M Mediation launch, and authored more than fifteen enterprise case studies with customers like Lumos, Ethoca-Mastercard, Clearwater Analytics, FlexTrade, and StarzPlay. Sharper positioning and tighter enablement helped drive a threefold increase in pipeline, and I built the attribution to prove those assets created the demos and appointments behind it.
The reframe I'm proudest of is the smallest: I stopped describing what our products do and started describing what they prevent. Revenue Manager didn't become "revenue recognition automation." It became the thing that stops the revenue leakage a CFO loses sleep over. Same product, different center of gravity. That's the whole craft, really: finding the sentence the buyer was already waiting to hear.
I also work the way I think the next decade of marketing will. I build AI-native content workflows, using HeyGen, ElevenLabs, and ChatGPT to produce video and market-facing content at a pace a lean team could never hit otherwise. I'm certified in agentic AI and help bring agentic AI capabilities to market. But I'm honest about the line: AI does the production, the judgment stays human.
Across every role, the focus has never changed. I bring the perspective of an educator, the rigor of a strategist, and the curiosity of a lifelong learner to everything I build.